Wednesday December 3rd, 2014 08:00 AM
Thursday November 13th, 2014 05:30 PM
Ezcaray is a popular holiday destination attracting people thanks to its beautiful mountainous location, excellent restaurants and hotels and, at least as we head into winter, ski resort. It’s particularly well-known among people from the Basque Country and Madrid.
But it’s also internationally famous in one particular, and rather niche, commercial sector: the manufacture of quality wooden furniture and theatre / cinema seats. As you drive into the town you are flanked on both sides of the road by furniture factories which sell their wares to France, the UK, Germany and further afield.
Garcia Hermanos is one of these long-established family-run enterprises dedicated at making high quality, environmentally sustainable furniture. They asked me to photograph their extensive range of directors’ chairs, deck chairs and other models for a forthcoming catalogue.
For these commercial jobs I use a mobile studio, setting up backgrounds, and remote lighting in a corner of the factory – it’s a lot easier than bringing tons of furniture to my studio. Catalogue photography obviously requires faithful images where you can see exactly what you’re buying. But, at least in some images, I spend quite a lot of time and thought in capturing the curves, materials, beauty and sheer essence of the pieces. Their character and soul, you might say.
High-quality products made to exacting standards require high-quality photography to distinguish them from mass-produced alternatives.
Wednesday October 22nd, 2014 04:55 PM
Tuesday September 30th, 2014 10:30 AM
Monday September 8th, 2014 08:02 AM
The brief for this job was straight forward: Show the people and personalities behind San Pedro Apostol, a co-operative wine-maker based in Huércanos, near Nájera, 20km from Logroño, La Rioja. “I want the photos to reveal the love that these people put into wine making,” Sergio Fernández, of Icono Gráfico, told me in his office in Logroño. “Namely, these hands make this wine.”
San Pedro Apostol co-operative has 380 members who tend 3,000 plots around Huércanos, spreading to Nájera and towards Cenicero. It’s a highly-tuned operation that produces around 5m litres of wine a year. The co-operative’s old website and publicity photos concentrated on its profesional image, showing a modern winery full of stainless steel tanks.
But it said little about the spirit of the people involved. The plots are mostly family-owned and run. Relatives travel from across Spain to help out at key points of the year. Many plots have been in the family for generations.
We decided that I’d photograph José Domingo and his family during the growing season from early summer to harvest. I visited the annual members’ dinner, held beside the tanks in the winery, The following month I went to the village’s summer festival, meeting José Domingo’s family from Catalonia. And of course a lot of the photos concentrated on the harvest.
There are many ways to market wine and distinguish one bottle from the next. But, to me, showing the character, philosophy and dedication of those who make it trumps all others.