Monday September 8th, 2014 08:02 AM
The brief for this job was straight forward: Show the people and personalities behind San Pedro Apostol, a co-operative wine-maker based in Huércanos, near Nájera, 20km from Logroño, La Rioja. “I want the photos to reveal the love that these people put into wine making,” Sergio Fernández, of Icono Gráfico, told me in his office in Logroño. “Namely, these hands make this wine.”
San Pedro Apostol co-operative has 380 members who tend 3,000 plots around Huércanos, spreading to Nájera and towards Cenicero. It’s a highly-tuned operation that produces around 5m litres of wine a year. The co-operative’s old website and publicity photos concentrated on its profesional image, showing a modern winery full of stainless steel tanks.
But it said little about the spirit of the people involved. The plots are mostly family-owned and run. Relatives travel from across Spain to help out at key points of the year. Many plots have been in the family for generations.
We decided that I’d photograph José Domingo and his family during the growing season from early summer to harvest. I visited the annual members’ dinner, held beside the tanks in the winery, The following month I went to the village’s summer festival, meeting José Domingo’s family from Catalonia. And of course a lot of the photos concentrated on the harvest.
There are many ways to market wine and distinguish one bottle from the next. But, to me, showing the character, philosophy and dedication of those who make it trumps all others.
Wednesday July 30th, 2014 09:00 AM
Monday July 7th, 2014 11:50 AM
Tuesday June 24th, 2014 01:10 PM
The Art Company, based in Quel, near Arnedo, La Rioja, is one of the larger manufacturers in northern Spain and sells its classy ranges of shoes all over the world. It specialises in distinctive, high-quality, hand-made shoes. It may be a traditional product but it comes with a modern twist and this forward thinking also applies to the firm’s marketing: It invited nine bloggers from Germany, France and Spain to visit the factory in Quel and try its latest Neosens and Art collections.
The first day of the two-day trip was in Ezcaray, the idea being to show a shoe from La Rioja in one of the region’s prettiest towns. My job as photographer was to provide the bloggers with fashion photos for their websites and also take some reportage images for the company.
The next day we visited the factory in Quel, near Arnedo, in the morning and later the bloggers were given choices of colours, soles, laces and told to design their own pair of Art Company shoes.
Switching between reportage photography, where I don’t intervene with the subject, to fashion photography, where I’m constantly asking models to do this or that, was a great mental exercise for me. The fact there were nine bloggers who all needed quality shots really kept me on my toes!
The bloggers were: Estelle Segura, Chloé Gattison, Anne-Laure Pierre, Kathrin Wittich, Marie Heid, Franzeska Albredt, Cecilia Quintana, Jeffrey Herrero & Aminta.
Friday June 13th, 2014 02:26 PM
Many famous photographers shot many or all of their most evocative images in black and white, Henri Cartier-Bresson and Robert Capa being among the first two to spring to mind. And not just because they had no other option. Paolo Pellegrin won Photographer of the Year last year with a largely black and white portfolio.
Black and white photography reduces a colourful world to different tones and, in doing so often simplifies a scene. Simple can be better, resulting in more powerful images. Not every photo works better in black and white, far from it, but some certainly do.
The photo above, taken during a wedding at the excellent La Vieja Bodega restaurant, in Casalarreina, near Haro, La Rioja, is a case in point.
I was reminded of this during a two-hour mentoring session this week with the renown British wedding photographer, Jeff Ascough. When I moved to Spain four years ago I always offered my wedding clients the option of black and white photographs. And the offer is still there! If you’re interested, please don’t hesitate to ask!