Commercial

Commercial photography: San Pedro Apostol Winery, Huércanos, Nájera, La Rioja, Spain

Monday September 8th, 2014 08:02 AM

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

The brief for this job was straight forward: Show the people and personalities behind San Pedro Apostol, a co-operative wine-maker based in Huércanos, near Nájera, 20km from Logroño, La Rioja. “I want the photos to reveal the love that these people put into wine making,” Sergio Fernández, of Icono Gráfico, told me in his office in Logroño. “Namely, these hands make this wine.”

San Pedro Apostol co-operative has 380 members who tend 3,000 plots around Huércanos, spreading to Nájera and towards Cenicero. It’s a highly-tuned operation that produces around 5m litres of wine a year. The co-operative’s old website and publicity photos concentrated on its profesional image, showing a modern winery full of stainless steel tanks.

But it said little about the spirit of the people involved. The plots are mostly family-owned and run. Relatives travel from across Spain to help out at key points of the year. Many plots have been in the family for generations.

We decided that I’d photograph José Domingo and his family during the growing season from early summer to harvest. I visited the annual members’ dinner, held beside the tanks in the winery, The following month I went to the village’s summer festival, meeting José Domingo’s family from Catalonia. And of course a lot of the photos concentrated on the harvest.

There are many ways to market wine and distinguish one bottle from the next. But, to me, showing the character, philosophy and dedication of those who make it trumps all others.

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Commercial wine photography, Huércanos, Logroño, La Rioja, Spain | www.sturcke.org

Product and Commercial Pics: Neosens & The Art Company shoes, Quel, Arnedo, La Rioja, Spain

Tuesday June 24th, 2014 01:10 PM

Los zapatos de The Art Company y Neosens, Quel, La Rioja | www.sturcke.org

The Art Company, based in Quel, near Arnedo, La Rioja, is one of the larger manufacturers in northern Spain and sells its classy ranges of shoes all over the world. It specialises in distinctive, high-quality, hand-made shoes. It may be a traditional product but it comes with a modern twist and this forward thinking also applies to the firm’s marketing: It invited nine bloggers from Germany, France and Spain to visit the factory in Quel and try its latest Neosens and Art collections.

The first day of the two-day trip was in Ezcaray, the idea being to show a shoe from La Rioja in one of the region’s prettiest towns. My job as photographer was to provide the bloggers with fashion photos for their websites and also take some reportage images for the company.

The next day we visited the factory in Quel, near Arnedo, in the morning and later the bloggers were given choices of colours, soles, laces and told to design their own pair of Art Company shoes.

Switching between reportage photography, where I don’t intervene with the subject, to fashion photography, where I’m constantly asking models to do this or that, was a great mental exercise for me. The fact there were nine bloggers who all needed quality shots really kept me on my toes!

The bloggers were: Estelle Segura, Chloé Gattison, Anne-Laure Pierre, Kathrin Wittich, Marie Heid, Franzeska Albredt, Cecilia Quintana, Jeffrey Herrero & Aminta.

Los zapatos de The Art Company y Neosens, Quel, La Rioja | www.sturcke.org Los zapatos de The Art Company y Neosens, Quel, La Rioja | www.sturcke.org Los zapatos de The Art Company y Neosens, Quel, La Rioja | www.sturcke.org Los zapatos de The Art Company y Neosens, Quel, La Rioja | www.sturcke.org Los zapatos de The Art Company y Neosens, Quel, La Rioja | www.sturcke.org Los zapatos de The Art Company y Neosens, Quel, La Rioja | www.sturcke.org Los zapatos de The Art Company y Neosens, Quel, La Rioja | www.sturcke.org Los zapatos de The Art Company y Neosens, Quel, La Rioja | www.sturcke.org Los zapatos de The Art Company y Neosens, Quel, La Rioja | www.sturcke.org Los zapatos de The Art Company y Neosens, Quel, La Rioja | www.sturcke.org

Editorial: Two-star Michelin chef Toño Perez, Atrio, Cáceres, Extremadura, Spain

Tuesday March 4th, 2014 10:57 AM

Tono Perez, two michelin-star chef, Atrio, Caceres, Extremadura, Spain. Photo © James Sturcke | www.sturcke.org

Morning Calm, Korean Air’s in-flight magazine, is a champion of great editorial photography and I was chuffed to bits when they asked me to photograph chef Toño Perez for the February 2014 edition (pdf). Toño and his partner José Polo set up Atrio restaurant, in Cáceres, Extremadura, Spain, in 1986. Specialising in creating exceptional dishes from fantastic local foods (this is “Jamón Iberico” country) Atrio won its first Michelin star in 1994 and added a second 10 years later.

What the Michelin stars don’t tell you is just how hospitable Toño and José are. The night before the shoot was scheduled I popped in to get a bit of a feel of the place. Although in the middle of cooking dinner, Toño immediately invited me into the kitchen and told me “mi casa, tu casa”!

So I pulled a camera out there and began snapping him at work in the kitchen, capturing what turned out to be the lead photo for the article (see below). But Toño wasn’t finished. He showed me to the best table in the restaurant – the one in the corner of the kitchen – and offered me dinner!

Tono Perez, two michelin-star chef, Atrio, Caceres, Extremadura, Spain. Photo © James Sturcke | www.sturcke.org Tono Perez, two michelin-star chef, Atrio, Caceres, Extremadura, Spain. Photo © James Sturcke | www.sturcke.org Tono Perez, two michelin-star chef, Atrio, Caceres, Extremadura, Spain. Photo © James Sturcke | www.sturcke.org Tono Perez, two michelin-star chef, Atrio, Caceres, Extremadura, Spain. Photo © James Sturcke | www.sturcke.org Tono Perez, two michelin-star chef, Atrio, Caceres, Extremadura, Spain. Photo © James Sturcke | www.sturcke.org Tono Perez, two michelin-star chef, Atrio, Caceres, Extremadura, Spain. Photo © James Sturcke | www.sturcke.org Tono Perez, two michelin-star chef, Atrio, Caceres, Extremadura, Spain. Photo © James Sturcke | www.sturcke.org Tono Perez, two michelin-star chef, Atrio, Caceres, Extremadura, Spain. Photo © James Sturcke | www.sturcke.org Tono Perez, two michelin-star chef, Atrio, Caceres, Extremadura, Spain. Photo © James Sturcke | www.sturcke.org

Commercial & Product Photos: CVNE Winery, Haro, La Rioja, Spain

Monday February 24th, 2014 09:16 AM

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

Where’s Wally books are popular among young children and, ahem, not so young children too sometimes! I had them in mind in the days leading up to this shoot at Compañia Vinicola del Norte de España. A family run business founded in 1879 and based in Haro, CVNE is one of La Rioja’s most famous and acclaimed wineries.

The brief was simple: take some largely reportage shots which discretely include the winery’s logo. The marketing team are always being asked to supply images to national and international press and magazines and wanted photos that included branding, but in a subtle manner. Can you spot the branding in these photos?

The reportage part done, they also wanted some product photos. Photos of wine bottles are often shot against a white background which, apart from being dull, are largely incapable of saying much about the contents of the bottle. If you’ve got a great wine, like Contino in the bottom photo, why not add a bit of panache to the photo?

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

CVNE winery_La_Rioja_Spain. Photo © James Sturcke | www.sturcke.org

Commercial Photography: El Portal del Echaurren, Ezcaray, La Rioja

Sunday April 21st, 2013 08:52 AM

El Portal del Echaurren dish. Photo by James Sturcke Fotografia | www.sturcke.org

El Portal del Echaurren, Ezcaray’s Michelin starred restaurant, has opened its doors with a new menu after the winter break. This year the dishes are designed not just around local products but also the history, sociology and even geology of this corner of La Rioja.

Take, for example, the “marine fossil” dish above. During the Cretaceous period, the land where Ezcaray is sited today was under the sea. You can find fossilised gastropods (snails etc) in the surrounding mountains. Chef Francis Paniego has incorporated barnacles, cockles, scallops into the dish and also “edible fossils” made from seaweed and seafood broths.

Other dishes on the menu include “The River Fish that Dreamed of the Sea” – based on the trout that migrate along the River Oja – and “The Wool”, lamb sweetbread wrapped in candy-floss in a nod to the area’s traditional textile industry.

El Portal del Echaurren dish. Photo by James Sturcke Fotografia | www.sturcke.org

The Wool, El Portal de Echaurren. Photo by James Sturcke | www.sturcke.org

El Portal del Echaurren dish. Photo by James Sturcke Fotografia | www.sturcke.org

El Portal del Echaurren dish. Photo by James Sturcke Fotografia | www.sturcke.org

El Portal del Echaurren dish. Photo by James Sturcke Fotografia | www.sturcke.org

El Portal del Echaurren dish. Photo by James Sturcke Fotografia | www.sturcke.org

El Portal del Echaurren dish. Photo by James Sturcke Fotografia | www.sturcke.org

El Portal del Echaurren dish. Photo by James Sturcke Fotografia | www.sturcke.org

El Portal del Echaurren dish. Photo by James Sturcke Fotografia | www.sturcke.org

El Portal del Echaurren dish. Photo by James Sturcke Fotografia | www.sturcke.org